Poor presence on Facebook with a low engagement with audiences. The new brand challenge was to tackle competition and increase its publicity online and in store.
We elevated the brand by creating high quality photos, designs and social media concepts. Professional presence focused on a consistent marketing message targeting those who care about low calories food or are on a diet.
Brand has dramatically annoyed its competitors by introducing its core competitive advantage.
Sales have increased due to the high reach on social media to the right target audiences in all cities in Jordan.
484% growth in page engagement. Gained over 15K new real and interested followers and fans.